Data Dashboard Development
Custom dashboards that show you exactly what matters — your KPIs, your data sources, your way.
Your business generates data across dozens of systems — CRM, accounting, marketing platforms, databases, spreadsheets, APIs. The challenge is not a lack of data — it is making sense of it all. Off-the-shelf BI tools like Looker, Tableau, or Metabase get you 70% of the way there, but the last 30% — the custom calculations, the cross-system joins, the specific visualizations your team needs — requires custom development.
We build custom data dashboards for businesses that need more than what generic BI tools provide. Whether it is a real-time operations dashboard, a client-facing analytics portal, or an executive KPI board that pulls from ten different data sources, we build it to show exactly what your team needs to make decisions.
Our dashboards are not just pretty charts — they are interactive tools with drill-down capabilities, configurable date ranges, export functionality, and real-time data refresh. Built with React and modern charting libraries, they are fast, responsive, and accessible from any device.
What You Get
Custom Visualizations
Interactive charts, graphs, maps, and tables built with Recharts, D3.js, or Nivo — designed for your specific data types and analysis needs.
Real-Time Data
Live-updating dashboards using WebSockets or polling, showing current metrics without manual refresh — critical for operations and monitoring use cases.
Multi-Source Integration
Data pulled from databases, APIs, SaaS tools, and spreadsheets into a unified view. No more switching between systems to get the full picture.
Responsive Design
Dashboards that work on desktop, tablet, and mobile — with layouts that adapt intelligently to different screen sizes, not just shrink.
Export & Sharing
PDF and CSV export, scheduled email delivery of reports, shareable dashboard links, and embeddable charts for client-facing portals.
Access Control
Role-based dashboard access so executives see the big picture, managers see their department, and team leads see their team metrics.
When Off-the-Shelf BI Falls Short
Tools like Metabase, Looker, and Tableau are powerful for standard analytics — querying a single database, building charts, and creating basic dashboards. They struggle when your requirements go beyond the template: custom calculations that span multiple data sources, embedded analytics in your product, non-standard visualizations, or dashboards that need to trigger actions (not just display data).
The most common limitation we see is multi-source data. Your revenue data is in Stripe, customer data in HubSpot, project data in your database, and cost data in QuickBooks. A generic BI tool can connect to one or two of these. A custom dashboard unifies all of them into a single, coherent view with calculations that span systems.
Custom dashboards also let you build actionable interfaces — not just displaying that an order is delayed, but providing a button to escalate it. This blurs the line between dashboard and operational tool, which is exactly what effective teams need.
Our Data Dashboard Architecture
We build dashboards on a three-layer architecture. The data layer aggregates information from source systems into a unified data model — using either direct API queries for real-time data or an ETL pipeline for historical analytics. The API layer serves pre-computed metrics and handles filtering, date ranges, and drill-down queries. The frontend layer renders interactive visualizations with React and a charting library chosen for the specific use case.
For real-time dashboards, we use WebSocket connections that push updates to the frontend as data changes. For analytical dashboards where near-real-time is sufficient, we use materialized views or cached aggregations refreshed on a schedule, keeping the dashboard responsive even when the underlying datasets are large.
Performance is critical for dashboards — nobody uses a dashboard that takes 10 seconds to load. We pre-compute expensive aggregations, implement intelligent caching, and use virtualized tables for large datasets to ensure sub-second rendering regardless of data volume.
Client-Facing Analytics and Driving Decisions
A growing category of dashboard work is embedded analytics — dashboards built into your product for your customers. If you run a SaaS platform, giving customers access to their own data through interactive dashboards is a powerful differentiator and often justifies a premium pricing tier. Client-facing dashboards require multi-tenant data isolation (each client only sees their data), white-label theming, and polished UX that matches your product design.
The best dashboards do not just display data — they surface insights and drive action. We work with your team to identify the decisions each dashboard should support and design the visualizations and metrics to make those decisions easier. This means choosing the right chart type, establishing meaningful benchmarks and targets, highlighting anomalies, and providing drill-down capability to move from "what happened" to "why it happened" without leaving the dashboard.
Technologies We Use
Frequently Asked Questions
Why not just use Metabase or Looker?
Can you connect to our existing data sources?
How do you handle large datasets?
Can our clients see their own analytics?
How much does a custom dashboard cost?
Need Dashboards That Actually Drive Decisions?
Tell us what questions your team needs answered. We will design and build dashboards that make the answers obvious.