Custom CRM Development
Stop paying per-seat for a CRM that doesn't fit. Build one that actually matches how your team sells.
Off-the-shelf CRMs like Salesforce and HubSpot try to serve every business model — which means they serve none of them perfectly. Your sales process has specific stages, your data has unique relationships, and your team has workflows that don't map to generic CRM templates.
A custom CRM eliminates the compromises. You get exactly the fields, pipelines, automations, and integrations your team needs — and nothing they don't. No per-seat licensing that punishes you for growing, no feature gates that push you to higher tiers.
We've built custom CRMs for real estate teams, recruiting firms, consulting companies, and B2B SaaS — each one designed around the specific way that business develops relationships and closes deals.
What You Get
Your Pipeline, Your Way
Custom deal stages, custom fields, custom views — designed for your exact sales process, not a generic template.
Purpose-Built Reporting
Dashboards that answer your specific questions: pipeline velocity, conversion rates, rep performance — no report builder wrestling.
Native Integrations
Built-in connections to your email, calendar, phone system, and billing — not third-party plugins that break.
Mobile-Ready
Full CRM access on mobile, designed for your field team's actual workflow — not a shrunk-down desktop interface.
Smart Automation
Automated follow-ups, task creation, deal routing, and notifications based on your exact business rules.
Predictable Costs
One-time build cost plus minimal hosting. No per-seat fees that grow faster than your revenue.
When a Custom CRM Makes Sense
If your team has fewer than 10 people and standard sales processes, Salesforce or HubSpot is probably fine. Custom CRM development is for teams that have outgrown what platforms can offer.
Signs you need a custom CRM: you're spending more time on workarounds than selling, your Salesforce admin is a full-time job, you're paying $50K+ per year in CRM licensing, or your sales process genuinely doesn't fit any template.
Complex Sales Processes
Multi-stakeholder deals, custom approval workflows, or non-linear pipelines that standard CRMs can't model.
Industry-Specific Needs
Real estate transactions, recruitment pipelines, or consulting engagements that need specialized data models.
Integration Hell
Spending more on Zapier and middleware than the CRM itself to connect your tools.
Cost at Scale
Per-seat CRM pricing eating into margins as your team grows past 20-30 people.
What a Custom CRM Includes
Every custom CRM we build includes the core features your team needs plus the specific capabilities that make it better than any off-the-shelf option for your business.
Core features: contact and company management, deal/opportunity pipeline, activity tracking (calls, emails, meetings), task management and reminders, search and filtering, and role-based access control.
Custom features (these are what make it worth building): industry-specific data fields and relationships, custom pipeline stages with your approval workflows, native integrations with your specific tools, automated workflows based on your business rules, and reporting that answers your specific questions.
The Build Process
We don't just replicate Salesforce in custom code — we rethink your CRM from the ground up based on how your team actually works. The process starts with a deep-dive into your sales process, not your current Salesforce configuration.
Phase 1 (2 weeks): Discovery and data modeling. We map your sales process, identify the data relationships, and design the schema. Phase 2 (4-6 weeks): Core build. Pipeline, contacts, deals, activity tracking, and key integrations. Phase 3 (2-4 weeks): Custom features, automation, reporting, and refinements based on team feedback.
Technologies We Use
Frequently Asked Questions
How long does it take to build a custom CRM?
How much does a custom CRM cost?
Can we migrate our existing Salesforce/HubSpot data?
Will our team need training?
Ready for a CRM That Actually Fits?
Book a free consultation. We'll review your sales process and show you what a purpose-built CRM could look like for your team.