Seattle Software Agency SeattleSoftware Agency

Custom Dashboard Development

Stop wrestling with spreadsheets and BI tools. Get dashboards that answer your specific questions in real-time.

Every business has specific metrics that matter. But generic BI tools (Tableau, Power BI, Looker) require constant maintenance, SQL skills to customize, and still can't combine data from all your sources without an expensive data pipeline.

A custom dashboard gives you exactly the views, metrics, and visualizations your team needs — pulling from all your data sources, updating in real-time, and designed for the specific questions your business asks every day.

What You Get

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Real-Time Data

Live metrics that update automatically. No more waiting for last night's data refresh.

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Any Data Source

Pull from databases, APIs, spreadsheets, SaaS tools — all combined in one unified view.

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Custom Visualizations

Charts, maps, tables, and KPI cards designed for your specific metrics and industry.

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Smart Alerts

Automated notifications when metrics hit thresholds — don't wait to discover problems.

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Mobile Optimized

Check your metrics from anywhere. Designed for phones, not just desktop screens.

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Role-Based Access

Different dashboards for different roles. Executives see the big picture, teams see their metrics.

Why Generic BI Tools Fall Short

Tools like Tableau and Power BI are powerful but designed for data analysts, not business users. They require SQL knowledge to create useful views, constant maintenance as data sources change, and expensive licenses for every user who needs access.

More importantly, they can only show data they can connect to. If your data lives across Salesforce, Stripe, Google Analytics, a custom database, and some spreadsheets, getting it all into one BI tool is a project in itself — often requiring a data warehouse and ETL pipeline that costs more than the BI tool.

What Custom Dashboards Give You

A custom dashboard is built specifically for your data sources and your questions. The connections are native and maintained. The visualizations show exactly what you need. And every user in your organization can access it without a per-seat BI license.

Common custom dashboard types we build: executive dashboards (revenue, growth, key KPIs), operational dashboards (order status, inventory levels, team workload), sales dashboards (pipeline, conversion rates, rep performance), and marketing dashboards (campaign performance, attribution, ROI).

Our Approach

We start by understanding the questions your team asks every day. Not "what data do you have" but "what decisions do you make and what data would help you make them faster?"

From there, we identify the data sources, design the visualizations, and build a dashboard that becomes your team's daily operating tool. Most dashboard projects are completed in 4-8 weeks, with the first working version visible within 2 weeks.

Technologies We Use

ReactD3.jsRechartsNext.jsTypeScriptPostgreSQLNode.jsWebSockets

Frequently Asked Questions

How long does a custom dashboard take to build?
Most dashboard projects take 4-8 weeks. Simple dashboards with a few data sources can be done in 2-3 weeks. Complex multi-source analytics platforms take 8-12 weeks.
Can you connect to our existing data sources?
Yes. We connect to databases (PostgreSQL, MySQL, MongoDB), SaaS APIs (Salesforce, HubSpot, Stripe, Google Analytics), spreadsheets, and custom systems. If it has an API or database, we can connect to it.
How much does a custom dashboard cost?
Simple dashboards start around $15,000. Full analytics platforms with multiple views, real-time data, and complex calculations range from $30,000 to $80,000.
Can we add more views and data sources later?
Absolutely. Custom dashboards are built to evolve. Adding new data sources, views, and metrics is straightforward and much cheaper than the initial build.

Need Better Visibility Into Your Business?

Book a free consultation. We'll review your data sources and show you what a custom dashboard could look like for your team.

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